{"id":287,"date":"2024-04-30T07:26:45","date_gmt":"2024-04-30T07:26:45","guid":{"rendered":"https:\/\/admgradshow.com\/?post_type=student&p=287"},"modified":"2024-05-01T13:42:26","modified_gmt":"2024-05-01T13:42:26","slug":"chow-zheng-kai","status":"publish","type":"student","link":"https:\/\/admgradshow.com\/adm2024\/student\/chow-zheng-kai\/","title":{"rendered":"Chow Zheng Kai"},"content":{"rendered":"

\u201cFrames\u201d is a four-volume publication that highlights the intangible workings of digital platforms in a tangible format. Each volume serves as a physical window to a topic, with the form mirroring its content, colour-coded similarly to macOS\u2019s (2024) window browser buttons.<\/span><\/p>\n

<\/span><\/p>\n

No.01: Interrupted Cuts<\/span> – Every page features literal “die-cuts”\u2014holes placed between text or images, physically interrupting the reading experience, mirroring how ads cut and interrupt in between content.<\/span><\/p>\n

 <\/p>\n

No.02: The Non-Linear<\/span> – Publication’s flow isn’t dictated linearly by the author, but rather, by the reader’s point of interest. Footnotes function as “hyperlinks,” connecting topics flexibly, not sequentially.<\/span><\/p>\n

 <\/p>\n

No.03: Variable Rewards<\/span> – Mimicking social media’s unpredictable rewards, be it a heartfelt post, or a funny video. Likewise, each page’s content is concealed beneath scratch-offs, revealing variable <\/span>content\u2014be it a text, image or even a blank page.<\/span><\/p>\n


\n<\/span>No.04: Bite Size Formats<\/span> – Compressing the previous 3 publications into 15 words or less on each page for quick consumption, akin to a 15 minutes Youtube video compressed down to a 15 seconds Youtube Shorts.<\/span><\/p>\n



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