M^u (pronounced: em-power-you) is a jewelry brand curated to empower and transform. All components of this brand are curated to cultivate positive energy through physical and mental transformation. M^u will follow the business model of releasing different collections inspired by a specific issue or niche community.
The first collection from M^u takes inspiration from the tribulations faced by Third Culture Kids. TCKs are those raised in cultures different from their birth or ethnic culture. While this lifestyle promotes a well-founded worldview and kinship with various cultures, it comes with its share of obstacles. For instance, TCKs face the deep-seated conflict of identity that stems from the clash and insecurity of cultural values.
These pieces desire to ease the friction between clashing ideologies, values, and identities. The visual manifestation of coexisting elements of culture reassures TCKs that balance is possible. Furthermore, the physical action of wearing the pieces will have a physical and mental transformation aligned with the mission of M^u.