Asking is Easy
Asking is Easy is an educational campaign targeting youth in response to the culture of sexual violence in Singapore. It focuses on the various aspects of consent as a preventative approach to reducing sexual violence.
Framed by the Theory of Planned Behaviour, the campaign addresses four key primary research findings, namely, that 1) youth face difficulty asking for consent, 2) youth feel pressured to consent 3) youth are not sure about their ability to gauge consent, and that 4) youth learn about consent from informal learning spaces. These findings, along with secondary research regarding affirmative consent, scripts of female obligation, and coercion, informed an educational framework that is expressed via a website and social media platforms.