“Frames” is a four-volume publication that highlights the intangible workings of digital platforms in a tangible format. Each volume serves as a physical window to a topic, with the form mirroring its content, colour-coded similarly to macOS’s (2024) window browser buttons.

No.01: Interrupted Cuts – Every page features literal “die-cuts”—holes placed between text or images, physically interrupting the reading experience, mirroring how ads cut and interrupt in between content.

No.02: The Non-Linear – Publication’s flow isn’t dictated linearly by the author, but rather, by the reader’s point of interest. Footnotes function as “hyperlinks,” connecting topics flexibly, not sequentially.

No.03: Variable Rewards – Mimicking social media’s unpredictable rewards, be it a heartfelt post, or a funny video. Likewise, each page’s content is concealed beneath scratch-offs, revealing variable content—be it a text, image or even a blank page.

No.04: Bite Size Formats – Compressing the previous 3 publications into 15 words or less on each page for quick consumption, akin to a 15 minutes Youtube video compressed down to a 15 seconds Youtube Shorts.