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Mehta Shivani
Thick Thrills – Because life’s too short for skinny taste
Product Design, Branding
ABOUT

This project highlights the struggles and stereotypes faced by smaller-bodied women in a world with a kaleidoscope of beauty standards. While there has been a positive attitude shift towards bigger-bodied individuals, representation for the other end of the spectrum is still lacking in our society.

Thick Thrills is a fictional food and beverage brand that aims to help solve the issues they face – by helping women change their bodies to fit right into the ideal beauty standards. Through satire, this project aims to garner empathy for these individuals in a bid for society to be more inclusive and sensitive to the various bodies around us.

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